Advertising Principles and Practice

About Product

The book has been written in a very lucid language for easier understanding keeping in mind the curriculum requirements. It is intended at true knowledge addition for students. It broadly covers the principles based on advertising functions and how the same has been applied and used by corporates and adverting professional in India. Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily. Indian case studies on various topics in advertising have been discussed.

Tags: BBA; MBA;