About Product
The Book Covers in Detail :- Principles of Marketing (In English) for According to New Syllabus of H.N.B. Garhwal University, Srinagar, Vinoba Bhave University, Hazaribag and St. Xavier's Autonomous College, Ranchi for Students of B.Com, Semester-V. Contents :- 01.Introduction to Marketing : Nature, Scope and Importance, 02.Care Concepts of Marketing, 03.Marketing Environment, 04.Market Segmentation, 05.Targeting, Positioning and Re-Positioning, 06.Buying Motives, 07.Introduction to Marketing-Mix, 08.Product and Product Planning, 09.New Product Development, 10.Product Life-Cycle, 11.Branding and Packaging, 12.Distribution : Type and Selection of Channels, 13.Middleman : Whole Saler and Retailer, 14.Physical Distribution of Goods, 15.Pricing Policies, Strategies and Price Determination, 16.Promotion—Methods of Promotion and Optimum Promotion Mix, 17.Introduction to Advertising, 18.Selection of Advertising Media, 19.Personal Selling, 20.Sales Promotion, 21.Publicity and Public Relation, 22.Marketing Research and Information System, 23.Consumer Behaviour, 24.Rural Marketing : Concept, Importance, Characteristics,Rural Consumers and Rural Markets and Marketing Mix for Rural Markets, 25.Recent Development in Marketing.
Tags:
B.Com;
Marketing;
