Advertising Management

Advertising Management

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ISBN: 9789351677628
Edition/Reprint: 2022
Author(s): Jay Bansal
Publisher: SBPD DEGREE
Product ID: 522217
Country of Origin: India
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DESCRIPTION

1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.

Tags: B.Com;

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SBPD DEGREE

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