About Product
This pioneering attempt contains many systematic discussions in a lucid manner on different models, including the author's own model based on his own experience as Vice-President (Marketing) of multinational companies. It provides many practical examples with day-to-day problems which have been tackled in an appropriate manner.This book should be useful to BBA, MBA and B. Tech. students doing short-term management courses and all types of marketing personnel for industrial marketing.This book contains an exclusive list of 'items', whereby the CEO's roles are specifically mentioned either for the improvement of marketing skill of the concerned personnel or to enhance their 'motivation level', which is fundamentally important in any branch of marketing, leading to excellence in marketing systems.
Tags:
Marketing;
