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Business to Business Marketing

Business to Business Marketing

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Marketing has emerged as a major discipline in the field of management and the thrust area in marketing is the Business to Business marketing. The world has witnessed the phenomenon of outsourcing and technological resurgence. The world economy has been divided into the

Tags: Marketing; Business Studies;

New Age International

New Age International

New Age International Publishers, founded in 1966, is an eminent publisher of College and professional level textbooks for Science and Technology, Medical Sciences, and Commerce & Management. Bestsellers of this publication include Control Systems Engineering by I.J. Nagrath and M Gopal, Nutrition Science by B Srilakshmi, Generation Distribution and Utilization of Electrical Energy by C.L. Wadhwa, and Modern Project Management by R.C. Mishra and Tarun Soota.
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