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AN AUTHENTIC AND COMPREHENSIVE TEXT BOOK ON RESEARCH METHODOLOGY FOR M.B.A./P.G.D.M./M.Tech/M.Phil/M.Lib/B.B.A./ B.C.A./B.Lib & OTHER PROFESSIONAL COURSES This book aims at a lucid exposition of various fundamental concepts and techniques of research that are mostly useful to the students at their beginning stages of research. The book is intended not only for the students of management discipline and scholars of various disciplines of social sciences but also is very much useful for practitioners & the newly employed professionals of various companies and social organizations who are, for the first time, assigned to conduct first hand survey related activities. As much as possible, Indian examples and case studies related to five major management disciplines and social sciences are incorporated in the text to make the scholars understand the concepts and their use in empirical analysis. • Written in a lucid style to give a comprehensive presentation of the complex concepts. The book explains how these concepts are empirically used in the process of research. • The book minimizes the gap between various concepts and principles with practical implications. • The greatest advantage of this book is a proper balance between multivariate analysis and research concepts. • The fundamental concepts of statistics and econometrics are incorporated which will best suit the beginners. • Use of separate Box inside the text for clear and better understanding of the subject matter. • Real case studies are incorporated in each chapter and also in a separate Division. • The theoretical long answer type questions covering all aspects of the subjects are given at the end of each chapter. • The short answer type questions like True/False and Fill in the blanks are also given at the end of each chapter for acquiring an in-depth knowledge on the subject and their right answers are also given at the end of the question section in each chapter. About the CD • Comprehensive Power Point (PPT) Slides on each chapter with other required information • Excel Applications
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Research Methodology;
