About Product
A set of 20 trend-setting test papers on the corporate world—brands, companies, logos, advertisement tags and baselines. Some 1000 questions testing your awareness of the business world. A must for anyone with an interest in the corporate sector as well as those trying to get into business schools and courses such as BBA, MBA, BCA, public relations, advertising and marketing. We are being bombarded with advertisements from all sides today—from the hoardings on the roadside, from the black and white newsprint that is a daily accompaniment to our morning coffee (or tea—of whichever brand!), from the dazzling pages of the glossies, and, of course, the television screen. Some of the slogans are catchy enough for us to remember them long after we see or hear them, even if we are not interested in buying the product advertised. Some of the presentations linger in our memories, while others are soon forgotten. Some we like, some we find amusing, some others we would rather had not been made—so insensitive or in bad taste are they. How ad savvy are you? How well are you able to link company and brand? How well are you able to recall baselines, taglines, slogans associated with product, brand or company? How aware are you of economic terms? You could find out by answering the 25 quiz sets in this new edition of the book—a total of 1150 well-researched questions about the corporate world. The first eighteen quiz sets are of the multiple choice type. In the next seven sets, you need to write out the answers. This quiz Book would be invaluable for those interested in brands, companies and their products, besides those who aspire to enter business schools and courses on business management. It would also be of help to those wishing to participate in the various quiz programmes, so popular these days.
Tags:
Business Studies;
Quiz;
